Pantone has announced that the 2018 Color of the Year is Ultra Violet. This vibrant color is packed with metaphorical meaning and potential for creative expression – expect to see it coming into this year’s design elements in multiple ways.
Pantone makes it clear that choosing the color is about much more than the hue itself. Their choice reflects a commentary on the world as a whole, and the color of the year attempts to capture and influence the mood, tone, and spirit. Citing iconic musical artists like Prince, Jimi Hendrix, and David Bowie as catalysts for Ultra Violet’s rise in pop culture, Pantone explains that Ultra Violet “symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.”
How might this attempt to spur non-conformity and individual expression make its mark in the world of event design? Let’s explore some possibilities.
Linens & Drapery
Everyone from brides-to-be choosing table linens to event planners picking the napkins and stage drapery for conferences could be inspired to throw in Ultra Violet in their event fabric choices. Using color in linens allows designers to control just how much the Color of the Year will take center stage in the event. Choosing Ultra Violet for a small element like napkins makes a subtle statement of non-conformity while choosing it as full table coverage or full tent draping will create a strong, bold declaration. Click here to enjoy Party Tables‘ album of linens that are various dramatic, provocative and thoughtful shades of purple perfect fitting of the spirit of PANTONE 18-3838, Ultra Violet.
Ultra Violet offers many floral options that will fit the shade. In 2018, look to see bouquets that include splashes of purple with Irises, Asters, Orchids, and Cosmos. Expect to see these blooms popping up in bridesmaids’ hands and in centerpieces across the U.S.
Since the iconic inspiration for Pantone’s choice is rooted in musicians whose art resonates emotionally, lighting design is perhaps one of the most true-to-form ways to incorporate Ultra Violet into a space. Up lights or even full room color in the shade will cast a dark, mysterious feel to an event’s environment.
Expect to see Ultra Violet used in spaces to do everything from promoting individuality to exemplifying peace and tranquility. If you need some help figuring out how to incorporate this important trend into your event’s linens, drapery or accessories contact us today.